Bitcoin and blockchain adverts and “exploration” will come to seven major UK football clubs after a new deal.
According to various sources, UK clubs Tottenham Hotspur, Brighton & Hove Albion, Crystal Palace, Cardiff City, Leicester City Football Club, Newcastle United and Southampton announced they had signed up to host eToro advertisements.
The move marks a fresh milestone for cryptocurrency integration in mainstream football. Sporadic experiments have already come from clubs elsewhere, including Turkey, where Harunustaspor hired a professional player for Bitcoin in January.
“This is very much the first step on a long road to football fully embracing bitcoin and the underlying blockchain technology,” eToro’s UK managing director Iqbal V. Gandham meanwhile said quoted by The Drum.
Last week, the Union of European Football Associations, more commonly known as UEFA, confirmed it had deployed a Blockchain-based ticketing system as part of a phased rollout.